Hi, my name is

Vinoo.

Architect and Platform Engineering Leader

A 12X AWS Certified Senior Solutions Architect and Technology Leader with over 20+ years of experience in Enterprise and Cloud Architecture.

Driven by curiosity and passion for cutting-edge technology, I excel at the intersection of business strategy and technical innovation.

My expertise lies in:

  • Bridging communication gaps between C-suite executives, business leaders, and technical teams
  • Fostering collaboration among cross-functional teams including data scientists, software engineers, DevOps specialists, and cloud architects
  • Mentoring and developing technical talent within organizations

About Me

I currently serve as the Senior Director of Membership, Marketing and B2B at BJ’s Wholesale Club. In this role, I spearhead digital transformation initiatives that personalize our members’ experience while improving operational efficiency.

My passion lies in leveraging cutting-edge marketing technology to drive business growth. I lead the charge in implementing and optimizing Digital Marketing Technology automation for BJ’s.

Here are a few technologies I've been working with recently:
  • Salesforce B2B Commerce
  • AWS Data platforms and services
  • Containers and Serverless
  • Adobe Marketing Tech
  • Gen-AI frameworks and tools
  • Python

Experience

Senior Director Membership, Marketing and B2B Systems - BJs Wholesale Club
Jan 2017 - present

I drive delivery of multiple initiatives at BJs Wholesale in Marlborough, MA. With over 240 clubs, and growing B2C and B2B Digital businesses, I am at the forefront of driving large-scale technical programs and projects in Data analytics, Membership, Marketing, Digital and B2B Sales Operations.

  • Lead Architect and platform owner for B2B Salesforce Commerce and Order Management Program
  • Product and platform ownership for Adobe Martech stack driving engagement with BJs 7M+ Members
  • Data Analytics and Engineering projects on integrating marketing solutions with AWS Data services
Senior Enterprise Architect - Hanover Insurance
Sep 2007 - Dec 2017

Designed and implemented large scale highly integrated insurance platforms including Guidewire Claims and Billing, Agent Commissions, Underwriting platforms, and policy management service capabilities. Provided technical leadership to several corporate functions including Office of General Counsel, Financial Systems/Reporting and Claims.

  • Enterprise Platform Architect - DevOps (2016-2017)
  • Enterprise Architect - Hanover Specialty Lines and Emerging Business (2014-2016)
  • Enterprise Architect - Corporate Systems (2011-2014)
  • Enterprise Architect - Personal Lines (2008-2011)
  • Solutions Architect & Technical Lead (2006-2008)
Senior Integrations Architect - Staples
2000-2006

Senior Systems engineer that worked on new POS rollout for over 1200 Staples stores. Created the messaging backbone at Staples leveraging IBM WebSphere MQ that would be leveraged across the company including first deployment of Staples.com.

  • Store Systems and POS rollout
  • Staples.com order management lead architect
  • Integration architect responsible for implementing the first PIM at Staples

Achievements, Articles and Side Projects

12X AWS Certified Pro
Passed all AWS Professional certifications including the Data Analytics, Machine Learning, Advanced Networking, Security, and SAP Specialty exams.
Article - AWS Cognito
Use AWS Cognito to optimize your web IAM Needs on AWS
R in AWS Series
Migrating a Marketing R-based Solution to the Cloud - A Journey to Serverless, Event Driven Architecture in AWS

Get in Touch

Mail me