Hi, my name is

Vinoo.

Technology Leader & Product Architect

Unraveling Complexity, Shaping Vision: A Curious and Agile Mindset.

My curiosity fuels a 20+ year journey of diving deep, blending technical mastery (Completed all 12 AWS Certifications) with strategic product leadership. I thrive on partnering with business leaders to transform complex challenges into innovative, scalable realities and co-create impactful technology futures.

Core strengths include:

  • Defining and executing technology roadmaps that align with executive vision and drive measurable business outcomes.
  • Bridging communication and fostering deep collaboration between C-suite, business partners, product management, and engineering teams.
  • Mentoring and empowering both technical and product talent to achieve excellence and innovation.

About Me

I thrive where business strategy meets technical innovation. My 20+ year journey in technology leadership—from enterprise retail systems at Staples and insurance platforms at Hanover Insurance Group, to now leading product strategy and driving data-driven member experiences with CRM and Customer Data Platform (CDP) expertise at BJ’s Wholesale Club—is fueled by an insatiable curiosity.

I blend deep technical expertise with business acumen, whether spearheading $200M digital revenue initiatives or scaling B2B platforms using the power of Salesforce Commerce, always focused on delivering meaningful outcomes.

My passion extends to mentoring, fostering collaborative innovation, and harnessing the power of marketing technology and analytics. This same curiosity drives my keen exploration of Generative AI and agentic workflows to shape future business growth and customer engagement.

Key Technologies & Platforms in My Toolkit:
  • Customer Data Platforms (CDP)
  • Salesforce B2B Commerce
  • Adobe Marketing Tech
  • AWS Data Platforms & Services
  • Data Analytics & Strategy
  • Containers & Serverless
  • Gen-AI Frameworks & Tools
  • Python

Experience

Senior Director Membership, Marketing and B2B Systems - BJs Wholesale Club
Jan 2017 - present

I drive delivery of multiple initiatives at BJs Wholesale in Marlborough, MA. With over 240 clubs, and growing B2C and B2B Digital businesses, I am at the forefront of driving large-scale technical programs and projects in Data analytics, Membership, Marketing, Digital and B2B Sales Operations.

  • Lead Architect and platform owner for B2B Salesforce Commerce and Order Management Program
  • Product and platform ownership for Adobe Martech stack driving engagement with BJs 7M+ Members
  • Data Analytics and Engineering projects on integrating marketing solutions with AWS Data services
Senior Enterprise Architect - Hanover Insurance
Sep 2007 - Dec 2017

Designed and implemented large scale highly integrated insurance platforms including Guidewire Claims and Billing, Agent Commissions, Underwriting platforms, and policy management service capabilities. Provided technical leadership to several corporate functions including Office of General Counsel, Financial Systems/Reporting and Claims.

  • Enterprise Platform Architect - DevOps (2016-2017)
  • Enterprise Architect - Hanover Specialty Lines and Emerging Business (2014-2016)
  • Enterprise Architect - Corporate Systems (2011-2014)
  • Enterprise Architect - Personal Lines (2008-2011)
  • Solutions Architect & Technical Lead (2006-2008)
Senior Integrations Architect - Staples
2000-2006

Senior Systems engineer that worked on new POS rollout for over 1200 Staples stores. Created the messaging backbone at Staples leveraging IBM WebSphere MQ that would be leveraged across the company including first deployment of Staples.com.

  • Store Systems and POS rollout
  • Staples.com order management lead architect
  • Integration architect responsible for implementing the first PIM at Staples

Achievements, Articles and Side Projects

12X AWS Certified Pro
Passed all AWS Professional certifications including the Data Analytics, Machine Learning, Advanced Networking, Security, and SAP Specialty exams.
Article - AWS Cognito
Use AWS Cognito to optimize your web IAM Needs on AWS
R in AWS Series
Migrating a Marketing R-based Solution to the Cloud - A Journey to Serverless, Event Driven Architecture in AWS

Get in Touch

Mail me